Category: Display

Branding, Business, Communication, Display, Marketing

“Oops. That’s not what I meant to buy…” Or, “On Brand Recognition”

Which POTUS was it that was chided (perhaps unfairly), as amazed by grocery scanning technology? Well, everyone but him has probably noticed the way some strore brand or private-label brands of consumer packaged goods mimic the national brands’ packaging. I enjoy studying knockoffs. Sometimes I do a double-take, looking at a package for a product … Continue reading “Oops. That’s not what I meant to buy…” Or, “On Brand Recognition”

Business, Display, Marketing, Point of Sale

Marketing in the Woods

Originally Published on LinkedIn, June 2, 2016  There are so many ways to get your message out. But if a tree falls in the woods and nobody’s around, does it make a sound? Million-dollar Superbowl Ads Billboards in Times Square. Street teams in matching Ts and backpacks. Letter bombs. Happy Meal toys. Skywriting at the … Continue reading Marketing in the Woods

Business, Display, Marketing

Making it Simple (to Like You!)

Originally published on LinkedIn April 17, 2016 Recently - was asked to "like" a local business on Facebook, and typed the address in exactly as indicated - because, well, I like the business. Alas - page not found. I did the leg work, it's worth it, found the page and messaged the business with the correction, … Continue reading Making it Simple (to Like You!)