Month: January 2019

Business, Communication, Email Marketing, Marketing, Obstacles to Success, Small Business, Training & Teaching

Robotic Sales Tactics … Wrrrr… eep-eep, beep-boop … Zzzzzz

Decades ago I worked as a trainer in an outbound call center (read telemarketing shop). I’d climbed the ranks quickly from modest dinnertime annoyance to being in the position to train and shape common sense in others. It was an interesting period. We handled fundraising I later considered dubious, sold pay-per-view boxing, offered free trials … Continue reading Robotic Sales Tactics … Wrrrr… eep-eep, beep-boop … Zzzzzz

Communication, Human Relations, Human Resources, Obstacles to Success, Point of Sale, Small Business, Training & Teaching

Bait and Switch

I recently consulted with a job-seeker somewhere in-between a career change and a life change. Her former career having been less than kind, resulted in a bit of time off while she cleared her head. Fast-forward three years and she was ready to return to the field for which she was well trained, qualified and … Continue reading Bait and Switch

Business, Communication, Human Relations, Human Resources, Obstacles to Success, Point of Sale, Small Business, Training & Teaching

First Impressions: No Substitutions

There’s an old saying – at least I hope it’s still a saying, ‘You only get one chance to make a first impression.’ It’s the premise, albeit somewhat misguided perhaps, behind the retail greeter. “Welcome to Wally-World, thank you for coming.” It’s also behind the root principal of consistency in service and hospitality. If a … Continue reading First Impressions: No Substitutions