Tag: amazon

Business, Corporations, Insurance

Just say Ahhh-mazon…

I was wrong. Or was I? For months I’ve been dismissing the negative impacts of Amazon on the economy. Perhaps I’ve got a soft spot for a success story. After all, who really took the company seriously when it launched as an online bookseller? Now look at ‘em. Amazon has done incredible things! Sure there’s … Continue reading Just say Ahhh-mazon…

Branding, Business, Communication, Display, Marketing

“Oops. That’s not what I meant to buy…” Or, “On Brand Recognition”

Which POTUS was it that was chided (perhaps unfairly), as amazed by grocery scanning technology? Well, everyone but him has probably noticed the way some strore brand or private-label brands of consumer packaged goods mimic the national brands’ packaging. I enjoy studying knockoffs. Sometimes I do a double-take, looking at a package for a product … Continue reading “Oops. That’s not what I meant to buy…” Or, “On Brand Recognition”