Typos are a given, so proof-reading is essential.
For close to 40 years my family has enjoyed a ‘go-to’ pizzeria in the Flatbush section of Brooklyn. With a multitude of choices within walking or delivery distance, this place was a standout. Somehow, just a little tastier than the competition. Even after we’ve flown the family coop - when visiting the old neighborhood and … Continue reading Ready for a Change?
Recently I found a “Sperry and Hutchinson” green stamp at the bottom of an antique desk drawer. While I’d heard of these things on television or in the movies, I’m not sure I’d ever seen one before. I knew the gist: families collected them from participating merchants, saved them in books and then traded in … Continue reading Do You Offer a Loyalty Program?
March 21 was, among other things, “National Agriculture Day.” It seems there’s a day for everything, so some days (probably many days) serve double, triple or even greater duty. But in honor of this one, join me on a quick observational rambling. Here’s a line from President Trump’s own proclamation declaring the day; “American agriculture … Continue reading Save the Worker Bees
Concurrently Published on LinkedIn. Employers and managers must never assume ‘leadership’ comes with position. Good leaders are trained, tracked, guided, and given the tools to succeed - and help their teams succeed. When they aren’t the human toll can be palpable. I recently talked with a gray collar worker fresh out of a difficult pickle. … Continue reading A Top Down Failure of Leadership
(Please, please update your websites...) With so much written on the subject of SEO, getting links and building authority, one glaring oversight seems to prevail across all channels. While striving to keep your content fresh and useful, don’t forget to also keep it from spoiling outright. In other words, please update those old pages on … Continue reading EXPIRED!
Originally Published on LinkedIn, February 13, 2017 My wife and I frequently comment on the similarities in television scripts. They ride waves of popular plot lines and sometimes borrow from real news – “ripped from the headlines” as the Law & Order franchises used to frequently boast. Time shifting massively, as we do, sometimes … Continue reading RIPPED OFF!
Originally Published on LinkedIn, February 6, 2017Sometimes in life, you’ve just got to bite your tongue and leave some things unsaid. That’s particularly true of some questions rational people conceive of working in an irrational world. I’m a firm believer that happiness comes through understanding. At every level of business, folks who are trying … Continue reading Three Questions To Never Ask A ‘Boss’
A good sign, some would say, is worth its weight in gold. A bad one, well… Through my occasional work as a graphic designer, and role as conscious consumer, I’ve developed a healthy analytical taste for signage. Whether over the door, on the shelf or at the POP, how the message is delivered has … Continue reading Sign, Sign, Everywhere a Sign
Originally Published on LinkedIn, January 23, 2017 As a child of the 70s, I grew up enjoying what I think of as the golden age in television music - both in advertising jingles and as I see it theme songs and scores for the shows themselves. – much of it surviving and rebroadcast from the … Continue reading Branding Through Music, A Lost Art?