Category: Marketing

Business, Marketing, Obstacles to Success, Small Business

Sign, Sign, Everywhere a Sign

  A good sign, some would say, is worth its weight in gold. A bad one, well… Through my occasional work as a graphic designer, and role as conscious consumer, I’ve developed a healthy analytical taste for signage. Whether over the door, on the shelf or at the POP, how the message is delivered has … Continue reading Sign, Sign, Everywhere a Sign

Business, Display, Marketing, Point of Sale

Marketing in the Woods

Originally Published on LinkedIn, June 2, 2016  There are so many ways to get your message out. But if a tree falls in the woods and nobody’s around, does it make a sound? Million-dollar Superbowl Ads Billboards in Times Square. Street teams in matching Ts and backpacks. Letter bombs. Happy Meal toys. Skywriting at the … Continue reading Marketing in the Woods

Business, Display, Marketing

Making it Simple (to Like You!)

Originally published on LinkedIn April 17, 2016 Recently - was asked to "like" a local business on Facebook, and typed the address in exactly as indicated - because, well, I like the business. Alas - page not found. I did the leg work, it's worth it, found the page and messaged the business with the correction, … Continue reading Making it Simple (to Like You!)